Sustainability is at the top of A Clean Spirit’s agenda.
Our purpose in life is to make sustainability a part of everyone’s everyday life.
The conscious choice
Pioneer in sustainable business acumen
We’re not philanthropists but we want to inspire consumers to make sustainable choices when reaching for an item on the shelf. The way we see it, it is about showing consideration throughout the value chain while running a healthy business. With flavour as our compass, our mission is to develop and promote high-quality, consistently sustainable products at a fair price. And that’s quite a commitment!
Our first-born in the portfolio
Just like the consumer of tomorrow, we know that when a product is produced responsibly and sustainably, this only adds to an already fantastic taste experience. Take our Ron Sostenible, which means sustainable rum in Spanish. The rum is produced at one of the world’s greenest distilleries in the Dominican Republic. It is transported from here in barrels on board a ship with sails – with no engine power! It is only once the rum arrives in Europe that is it poured into bottles made from remelted recycled glass, radically reducing carbon emissions. Read more here
Sustainability is at the heart of what we do
Throughout the value chain, we focus on the impact our business has on our sustainable footprint. Our approach and the way we do things are rooted in three values: Responsibility, Respect and Trust. This way, we support the UN Sustainable Development Goals – in particular and goals 8, 12 and 13.
For A Clean Spirit, it is all about:
→ Green sustainability – we are committed to a sustainable value chain from raw materials and production to climate-friendly transport and packaging.
→ Social sustainability – we strive to run a business that reflects our attitude towards social and local responsibility.
→ Economic sustainability – we wish to prove that shifting to a more sustainable procurement practice makes for black numbers on a green bottom line.
A Clean Spirit was founded in 2020 by Bintu Singh. Together with his investors, he represents international experience and extensive expertise in shipping and trade.
Sustainable Development Goals: 8 Decent jobs and economic growth + 12 Responsible consumption and production + 13 Climate action.
Strong team behind A Clean Spirit
Bintu Singh, founder of and idea man behind A Clean Spirit. As qualified shipping agent specialising in sea freight, he has worked with international trade and transportation for 15 years, both on a self-employed basis and, most recently, as Ocean Freight Manager at YOYO Global Freight.
In 2008, Bintu Singh co-founded 1423 World Class Spirits, which went on to become one of Denmark’s leading importers of rum with exports to more than 20 countries. In 2017, he sold the company to the other partners.
With his extensive expertise and experience in the spirits market, pricing, imports, taxes, shipping and international sales, etc., Bintu Singh has now embarked on the development of high-quality sustainable products.
Backed by experienced investors
Søren Offer Madsen, owner of Reffo Invest. Søren founded Dymak in 1997. Today, Dymak is the world’s largest importer of accessories for the house & garden segment. Søren lived in Florida for six years, where he built up Dymak’s stateside business. In 2019, Søren Offer Madsen sold Dymak and moved back to Odense, where he, among other things, runs Reffo Invest, an investment and consulting company that aims to catalyse sustainable companies into commercial success internationally.
Lars Bruntse is CEO and co-owner of Reffo Invest. He has many years experience of working as an international sales and marketing manager in the contract furniture market, and as a business development manager at HOWE A/S. Before joining Reffo Invest, Lars Bruntse was international sales and marketing manager and then CEO of the innovative producer of polymers, Covestro A/S, which he led through an M&A process.