Sustainability with
wind in the sails

Ron Sostenible and CERO2 is transported from
the Dominican Republic to europe with a sail ship –
without an engine at all

The conscious choice


We are not philanthropists, but we want to inspire consumers to make sustainable choices when reaching for an item on the shelf. For us, it’s about showing consideration throughout the entire value chain at the same time that we run a healthy business. With taste as a compass, our mission is to develop and promote completely innovative sustainable quality products at fair prices. And it obliges.

Innovation in product development as well as the entire value chain

Just like tomorrow’s consumer, we know that it contributes to an already fantastic taste experience when the product is manufactured responsibly and sustainably. Now just take ours Ron Sostenible, which means sustainable rum in Spanish. The rum is produced at one of the world’s greenest distilleries in the Dominican Republic. From here it is transported in barrels on a sailing ship – completely without engine power. Only when the rum arrives in Europe is it poured into bottles made from remelted 96% recycled glass. It radically reduces C02 emissions.

Sustainability is at the heart of what we do

Throughout the value chain, we have our eyes fixed on how our business affects our sustainable footprint. Our attitude and behavior are rooted in three values: Responsibility, Respect and Trust. In this way, we support the UN’s Global Goals, especially the global goals nr. 8, 12 og 13.

For A Clean Spirit it is always about:

Green Sustainability – we commit to a sustainable value chain from raw materials, through manufacturing to climate-friendly transport and packaging.

Social Sustainability – we strive to run a business that reflects our attitude to social and local responsibility.

Economic Sustainability – we want to prove that conversion to a more sustainable procurement practice results in black numbers on a green bottom line.

Creative Sustainability – we constantly seek to innovate tasteful quality products and value chain solutions by challenging conventions and the ‘impossible’.

A Clean Spirit was founded in 2020 by Bintu Singh. Together with his investors, he represents international experience and strong competences within shipping and trade.

Global goals: 8 Decent jobs and economic growth + 12 Responsible consumption and production + 13 Climate action.

A strong team behind A Clean Spirit

Bintu Singh, founder and creator behind A Clean Spirit. He is a trained freight forwarder specializing in sea freight and has worked with international trade and transport for 15 years. Both as self-employed and as a freight forwarder, most recently as Ocean Freight Manager at YOYO Global Freight.

In 2008, Bintu Singh co-founded 1423 World Class Spirits, which ended up becoming one of Denmark’s leading importers of rum with exports to more than 20 countries. In 2017, he sold the company to the other partners.

With its strong skills and experience within the spirits market, pricing, imports, taxes, freight and international sales, etc. Bintu Singh has now thrown himself into the development of sustainable quality products.

Experienced investors in the back

Søren Offer Madsen, owner of Reffo Invest. Søren founded Dymak in 1997. Today, Dymak is the largest importer of home furnishings for flower companies in the world. For the past 6 years, Søren has lived in Florida, where he has built up Dymak’s American business. In 2019, Søren Offer sold Madsen Dymak and moved back to Odense. From here he runs, among other things, Reffo Invest, which is an investment and consulting firm that aims to catalyze sustainable businesses to commercial success internationally

Lars Bruntse is CEO and Co-owner of Reffo Invest. He has many years of experience from the furniture contract market as international sales and marketing manager and as business development manager at HOWE A/S. Before Lars Bruntse joined Reffo Invest, he was international sales and marketing manager and then managing director of the innovative polymer producer Covestro A/S, which he led through an M&A process.


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